Global Market for Online Education in India
It is reminiscent of the bustle on the ancient Silk Trading route, connected east to west – a market filled with eager participants of all life buying goods around the world. The platform is a bit different except: Canadian company SKILLSdox has taken its marketplace online, and they are set to fund millions of students for global educational courses in India.
For a country with a skilled workforce that constitutes less than two percent of the total population, education may not be a more important part of the government’s efforts for the nation’s skills across the region.
By now we all know that by 2030, India’s over 1.2 billion strong population will be of school and college going age. We also know that India is considered the second largest internet user base in the world.
Realizing this, Canadian entrepreneur Brad Loiselle says India was not in the mood to establish the provision of access to quality education – from K-12 and accredited university and college programs to professional development courses and Crosses the limits of paid programs.
“We’re like Amazon, for products, we’re for online education,” says Loiselle, referring to his company, SkillsDocs’ platform, School of Skill, “We’re a gateway and access to leading leading educators. “
The major goal of the company is to bring educators to market their brand name extensively, as well as giving students access to teachers with whom they could never connect. “We work to create a win-win model,” Loiselle says.
Foreign educational institutions cannot legally hold their materials in India unless they cooperate or sell through an Indian company. To date, Sulabh education is a very malicious endeavor.
SKILLSdox, India’s largest media conglomerate Bennett Coleman & Co, with a marketing budget of $ 30 million, and the country’s most comprehensive daily owner, the Times of India, also collaborated with online learning providers, whom Harvard-MIT edX and San Has been hired in Francisco was founded. Udami based online course content provider.
“Now those who didn’t want to buy technology earlier could afford the Internet and otherwise would not have access to global education, us and our partners.”
One of the hardest parts of achieving that goal was to ensure that payments could be collected in the form of rupees, and from a large population – most of whom have never seen a credit card, alone in their names. . Is stamped.
“We’re able to gather in 200 formats,” Loiselle says, referring to the number of ways that someone can pay for their classes. He says that it took him two years to establish it.
“Our goal is to become a household name in India and attract many more global leaders in education,” Loiselle says, “The vision is to take this proven model and replicate it in other emerging markets.”
Photo by NeONBRAND